In cooperation with IEG and Columbia Business School Venture For All®, International Academic Alliance (New York) and Peddie Education Group (Shenzhen) are offering students the opportunity for an innovative summer experience at Peddie Education.

Official VFA website:


Columbia Business School’s Venture for All® is a global initiative for talented students and professionals who seek to develop the entrepreneurial mindset needed to succeed in the classroom or business world. Since 2011, we have been thoughtfully designing Venture for All® classes to guide you through the steps necessary to create, develop, and launch innovative programs, products, and ventures. Throughout our interactive learning experience, you will enhance your capacity to successfully apply entrepreneurial thinking and leadership principles, helping you stand out from the crowd as you innovate and lead in any academic or professional environment.

We hope you will become an active member of our global community and continue to learn and grow as you practice the skills you gain in our unique classroom programs.


Program Objectives

The Columbia Business School’s Venture For All® program will enable students to acquire technical knowledge and skills in venture creation, industry and market dynamics, strategy formation, product development, leadership, operations, and finance. They will acquire skills in college level research, project management, communication, and team skills.  Under the instruction of the Columbia Business School Professor, participants their will turn their ideas into the business plans. 

The student will be able to state that he/she has participated in this program in the university admissions application, publish the plan in the student’s personal social media or website and reference the experience in his/her resume.  Additionally, the experience is validated by the VFA Professor’s personal recommendation in the student’s college admission applications.

What will you receive from the VFA program?

  • Columbia Business School Official Certificate of Completion

  • Personal recommendation letter to support your college admissions application by the Columbia Business School Professor teaching you in this VFA program


Program Content

The 8-day program uses a proprietary sequence of modules and tools to support the development of your new venture. The first 3 days provide novice students with Venture for All® program foundations.  The next 5 days are conducted by Columbia Professors who will cover specific skill development and issues such as:

Opportunity Identification: Articulating the problem to be solved and the potential benefit to the customer

Business Model Development: Turning your new venture idea into a business model

Customer Discovery: Testing your assumptions about the alignment between your product offering and targeted customers

Value Proposition: Synthesizing the unique benefits of new offerings and positioning against the competition in the marketplace

Market Attractiveness: Determining how big your new markets and customer segments are and how to enter successfully

Early Product Development: Building minimal viable products to test customer acceptance

Key Partners: Understanding your industry ecosystem to facilitate important relationships

Profit Models: Identifying revenue sources while minimizing cost factors

Start-Up Metrics: Identifying critical indicators for benchmarking, measurement, & monitoring

Team Leadership: Selecting team members with the right mix of knowledge and skills

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Model Entrepreneur

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Students who successfully completes the VFA program will be eligible to apply to compete in the Model Entrepreneur®.

Model Entrepreneur® competition, ME, is a global competition hosted by Columbia Business School's Venture For All®, with the goal to encourage young talents to stand out from pure imagination and speak out innovative ideas with business feasibility. Unlike any business competitions, ME participants will be able to receive proper guidance and suggestions on their business models from Columbia Business School and VFA Clubs across the globe. Participants will also receive various amounts of scholarships to attend official programs at Harvard, Columbia, Stanford, Caltech, Berkley, and Pratt, to further enhance their entrepreneurship skills.


Target students

High school students (rising Grade 10, Grade 11 and Grade 12) who are interested in using this summer to build their profiles for admission to the best American universities and business schools.  In the process, they learn about Entrepreneurship, Leadership, Innovation, and starting new ventures.

VFA Foundation class contents

Time Contents
Aug 5 9:30-10:30 Introduction: In the first 3 days of the program, students will receive a pre-view of the Columbia VFA program with fundamentals of entrepreneurship, start-ups, business models, business plans, research methods, entrepreneurship skills, business management, marketing, financial estimates, and related terminologies. Students will be asked to introduce themselves and speak of their business ideas, and how to make presentations. The introductory sessions in the first 3 days will prepare the students for intense lectures and student activities that follow during day 4 to day 8.
10:45-12:00 Lecture: The Concept of Entrepreneurship. Students What does it mean to be a successful entrepreneur?
12:00-13:15 Lunch
13:30-15:00 Student Activity: What are the Skills Needed to be an Entrepreneur? Assessing your own skills and reflecting up your creativity and problem solving skills
15:15-17:00 Collaboration: Forming groups to develop a business idea or work on an existing business idea that you have developed.
Aug 6 9:30-10:30 Lecture: What is a new business venture? Definition and meaning. Related terms: business entities, capital investment, venture capital syndicate, direct participation, risks and rewards, stakeholder, macro environment, organizational structure
10:45-12:00 Lecture: Startup funding sources, personal, family, bank loan, Angle Investor, venture capital, business plan competition
12:00-13:15 Lunch
13:30-15:00 Lecture: Accounting and Finance. Definition and differences. Terminology related to accounting and finance
15:15-17:00 Student Activity: Reading samples of financial forecast and estimate and learning how to create your own template.
Aug 7 9:30-10:30 Lecture: Definition of Needs Analysis. How a product does addresses the needs of a human. Definition of Gap Analysis, business direction, production capabilities, customer base, market potential
10:45-12:00 Lecture: Definition of brand awareness, objective of brand awareness, building customer awareness, promoting website, a value.
12:00-13:15 Lunch
13:30-15:00 Student Activity: Introduction to creating presentational materials, presentational graphics, relevancy of contents, length
15:15-17:00 Student Activity: Presentational styles, speaking, body language, audience, type of information.


VFA Foundation Classes: August 04 - 07, 2019 | 9:15 AM-5:00 PM

VFA Program: August 08 - 11, 2019 | 9:15 AM-5:00 PM


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Peddie Education Group Futian Center | #402-405 Vanke Fuchun Dongfang Building, No.7006 Shennan Road, Futian District, Shenzhen 

ENTRY Requirements

  1. CBS - VFA application

  2. Essay

  3. One teacher’s recommendation letter

  4. Phone interview